Stories build brands
I learned storytelling on a deadline at the BBC as a documentary director. It was a demanding, wonderful education in understanding the stories audiences want, and the stories audiences remember.
After leaving television, I launched new brands, fixed broken ones, and helped clients grow revenue. With stories that their customers (and their salespeople) loved to tell.
Today, companies call me when their story doesn't work anymore, or never did. I bring stories to everything I write.
When we’re finished, you’ll have a story that’ll resonate with customers. Together we’re going to find it, and write it.
Tell stories that earn trust
Right now, you're sitting on unmined treasures, stories that could move your business forwards but aren't being told.
I'll help you uncover these stories and use them to build your brand.
Together we'll build a human brand that connects with customers. A brand that speaks in a distinctive voice and has an overarching narrative.
From your content strategy to your about page, let's craft a story that sets you apart.
"Sara translates your business vision into words that capture the heart of your ethos.
The process she uses to extract a compelling brand story is insightful and fun!"
Personal Branding Photographer
From imposter to contender
Starting in a new country. Beginning a new career. Launching a new business.
These are all leaps I’ve taken.
Each time I started again from scratch.
From documentary maker to copywriter
From Glasgow to London to Melbourne
Becoming a parent far from where I grew up
From freelancer to business owner
These changes weren’t easy, they each took a toll. What saved me was anchoring to my story. I could see the potential storylines every time I began again.
I knew the thread that held everything together. And for me, it's to create stories that drive connection and open up possibilities.
When you work with me you’ll get all these:
A STORY DETECTOR
You might think you have no stories worth telling.
But like a first rate metal detector, I’ll help you scan your past to reveal the key stories you have to tell.
A MESSAGE DISTILLER
My superpower is to distil a story down to its essence.
Whether it's your unique value proposition, your about page or your brand story, I help you find your message.
It’s easy to get lost in your own story. It’s hard to see things clearly when you’re too close up.
I’ll be your cheerleader and champion helping you to see the value you bring to others.
When I was born, my father named a loudspeaker after me. Yep I’ve always had a reputation for making noise.
But I believe a clear message matters most. There’s no use amplifying a garbled signal.
An origin story...
At high school, an English teacher drafted me onto the school debating team. I learned to deconstruct arguments and win an audience with emotion.
I must have been very persuasive because I don't think my hairstyle was the reason I won the Scottish Schools Debating Championship.
As geeky as it sounds, debating is when I first learned to craft a story and win an audience with empathy and persuasion.
And I’m still here more than twenty later, telling stories that connect and inspire action.