Write an About page that packs a punch

Write an About page that packs a punch

This comprehensive free workbook guides you to write your About page with ease.

how to write your about page


It’s hard to write about yourself

“I don’t have a rags to riches story.”

“My story is not unique. My story is not special.”

“How can I toot my own horn without sounding arrogant?”

You’ve gotta get out of your head and into the minds of the people you want to reach.

If you’ve been leaving this job until last, you’re not alone. Most copywriters, coaches, or consultants would rather poke a stick in their eye than write about themselves. It’s not as simple as sitting down and whacking out a bio. You’ve got to gather all the right pieces and dig deep.

Your About page is where you establish your brand and make a connection with your audience.

If you want to get out of procrastination and into creation, this process will get you there.

Do you find you…

Waste hours

When you sit down to write the self-sabotaging shenanigans begin and the job is never done.

Fumble over words

You fear you’ve got nothing new to say or can’t say it with grace. Your copy sounds robotic.

Compare yourself

You want to be electric, but you look at your competitors and think you could never do that.

free about page workbook


This helpful 19-page workbook guides you step-by-step to create a persuasive About page

Through a series of prompts, you’ll be able to identify what’s distinctive about you.

  • Explain how you do things differently
  • Speak directly to your prospects
  • Get a clear structure to follow
  • Lean into your originality

As a copywriter, About Me pages are one of my biggest struggles. Sara’s workbook uses a fantastic step-by-step process to extract the details you need, pick out the relevant ones and organise them into a beautiful About Me page. It’s the best tool I’ve found!

Tanya Abdul Jalil, Hayzel Media

Inside the workbook, you’ll learn to…

Speak to your customer

Get a better understanding of your target audience and speak directly to them.

Choose which story to tell

Identify the parts of your past that are most important to your audience.

Build trust

Discover the three types of social proof that will convince your prospects.

Sell yourself with confidence

Create an About page that authentically represents who you are and what you do.

Great workbook!!! It looks fantastic and is SO helpful for people like me who struggle with their About page.

Andrea Cosentino, Elm Tree Words

Show your true value

Don’t waste another day downplaying your talents and experience.

  • Get an About page that builds trust in your brand

  • Craft a meaningful message that sticks

  • Showcase your skills and talents
  • Attract aligned clients
about page clarity
brand strategy melbourne

Meet Sara

Meet Sara Tiefenbrun, the Story Harvester. In a world of carbon copies, Sara brings a fresh spark.

With a background making BBC documentaries, she knows a thing or two about crafting a compelling narrative.

Using her unique Story Harvest technique, Sara digs deep to unearth the stories that reveal the best of your brand. She joins the dots and crafts narratives that get people to feel and act.

The moment you wrestle control of your story, you change the course of your future. Are you ready?

It’s time for About page clarity

Ready to make writing your About page simple and *even* enjoyable?

Fill out this form and the workbook will land in your inbox to download.