“I don’t have a rags to riches story.”
“My story is not unique. My story is not special.”
“How can I toot my own horn without sounding arrogant?”
You’ve gotta get out of your head and into the minds of the people you want to reach.
If you’ve been leaving this job until last, you’re not alone. Most copywriters, coaches, or consultants would rather poke a stick in their eye than write about themselves. It’s not as simple as sitting down and whacking out a bio. You’ve got to gather all the right pieces and dig deep.
Your About page is where you establish your brand and make a connection with your audience.
If you want to get out of procrastination and into creation, this process will get you there.