Behind the scenes on a Story Harvest
Melissa Payne, a Brand Voice and Quiz Strategist, had [...]
How to hone your creative instincts
Updated: Oct 31, 2022 I was walking to my local coffee [...]
My trade secrets revealed
Updated: Oct 3, 2022 Since moving into marketing six years [...]
7 steps to unearth a brand story
How can you unearth a brand story? A couple of [...]
5 reasons brand storytelling should be part of your marketing strategy
Updated: May 31, 2022 People in marketing get lost in jargon. [...]
This is how your brand can ring true
Today I'm sharing branding lessons inspired by the recent Australian [...]
Introducing the BrandSignal
A BrandSignal is an electrifying message that runs through your [...]
How great salespeople-and writers read your mind
After two years of looking at my face on zoom, [...]
What my family history taught me about humanity and business.
The Russian invasion of Ukraine triggered me, like many others [...]
Is your brand lovable?
When I ask clients about brands they like, often they [...]
