What is a brand bible?
The terminology around branding can be confusing. You may wonder [...]
Behind the scenes on a Story Harvest
Melissa Payne, a Brand Voice and Quiz Strategist, had [...]
How to hone your creative instincts
Updated: Oct 31, 2022 I was walking to my local coffee [...]
My trade secrets revealed
Updated: Oct 3, 2022 Since moving into marketing six years [...]
7 steps to unearth a brand story
The most engaging stories and brands don’t tell people what [...]
5 reasons brand storytelling should drive your marketing strategy
People in marketing get lost in jargon. In this post, [...]
This is how your brand can ring true
Today I'm sharing branding lessons inspired by the recent Australian [...]
How great salespeople-and writers read your mind
After two years of looking at my face on zoom, [...]
What my family history taught me about humanity and business.
The Russian invasion of Ukraine triggered me, like many others [...]
Is your brand lovable?
When I ask clients about brands they like, often they [...]
