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Content strategy is a broad topic, and thinking about it might leave you bamboozled. Let's make it simple. Grab some paper and a few...

People in marketing get lost in jargon. We talk about things that don’t mean anything to normal people. In this post, I explain brand...

When I ask clients about brands they like, often they mention Go-To Skin Care - the fun skincare brand from Zoë Foster Blake. There’s so...

My copywriting advice is shared today on The Clever Copywriting School Blog.

The quotes in this book offer advice and ideas to quench your thirst. To help you feel less alone. See what resonates and where it takes you