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Brand Copywriting Packages

1. Fresh Start

2. Business Builders

3. Thought Leaders

Fresh start. 

Feel good talking about your business — no matter who you’re talking to.

 

Get core messages for your Home and About and other web pages sorted.

 

Know which stories to share about your brand online so you can show up with confidence.

Investment: $1,500 AUD

Process. 

Step 1: Branding You Discovery Questionnaire 

Step 2: 90-minute Your Brand Story Workshop

 

You’ll walk away with a Fresh Start Brand Story Guide, including:

  • Discover your Difference your distinctive offering articulated and headline copy for your homepage

  • Your Brand Story: this is the bedrock of your business and will deliver the words for your ‘About’ page.

  • Basic Customer Avatar understand who you’re talking to and what they want to hear from you

  • Content Themes we outline the value you offer your audience in a few themes, so you’re clear on what to post 

  • Bio and Headlines for LinkedIn your professional game face, to gather more leads or grow your visibility

  • Basic Tone of Voice: a few words and sentences that describe your tone of voice to help you stay consistent. 

  • Actionable Advice to help you tell your story consistently across audiences and platforms

Brand Builders. 

The Brand Builders Package sets you up with strong brand foundations and a clear content strategy for your business. 

 

This one’s ideal if you’ve been in business for at least a year and are ready to make more impact. It works well as a go-to market plan for a new product launch. 

Two rounds of revisions on copy included - free

All copy is read by an independent proofreader

Investment: $2,520 AUD

Process. 

Step 1: Branding You Discovery Questionnaire

Step 2: Brand Story Workshop (90 min)

 

You’ll walk away with a a Business Builder’s Brand Story Guide, including:

  • Discover your Difference your distinctive offering articulated and headline copy for your homepage

  • Target Audience Persona understand who you’re talking to and what they want to hear from you, derived from existing data

  • High Level Competitor Research - key competitors and how you can differentiate your offering in the market

  • Key Messages - your communications strategy for specific audiences

  • Origins Story- your founder or origins story, why you’re doing what you do

  • Challenge Story - a story that speaks to your mission, vision and values

  • Customer Transformation Story - the story from the customer’s perspective

  • Content Themes  so you’re clear on what to post 

  • Content Strategy - major events and monthly blog topics mapped out for twelve months. Clear organic strategy for primary platform (LinkedIn/ Instagram or Facebook)

  • Bio and Headlines for LinkedIn your professional game face to gather more leads 

  • Actionable marketing advice to help you tell your story consistently across audiences and platforms

Thought Leaders. 

This offer is for leaders ready to stand out and who want to direct leads to their core commercial offering. 

 

You’re ready to have someone else (me!) write your core evergreen copy, so you can hit the nail on the head. And have consistency moving forwards.

 

After completing the thought leaders process, you’ll be able to refresh your website copy, update your social media and have a clear content strategy. 

Two rounds of revisions on copy included - free

All copy is reviewed by an independent proofreader

Investment: $3,950 AUD

Process. 

Step 1: Branding You Discovery Questionnaire

Step 2: Deep Dive Interview (60 mins)

Step 3: Brand Story Workshop (90 min)

 

All deliverables outlined in the Business Builder’s Brand Story Guide above, PLUS, you’ll walk away with:

  • 1 x lead nurturing sequence to align with your lead magnet, an automated way to grow your leads while you do other things (3 -5 emails included). 

  • In depth competitor Research & Positioning - how you can differentiate yourself from the competition, with SEO keywords embedded in your copy

  • Voice of Customer Research; including 1:1 customer interviews and mining reviews

  • Testimonials 3 x brand aligned testimonials edited to encourage conversions

  • Brand Voice Guidelines to ensure consistency no matter who’s writing for your brand

  • Speaker Bios for Media/ Podcasts - a sparkly bio that showcases your credentials 

  • Social Media Bios - for all channels where you have a presence (Twitter/ Instagram/ LinkedIn/ Clubhouse etc)

I pay my respects to the Boon Wurrung people of the Kulin Nation, the traditional custodians of the land on which I am proud to live and work. I pay my respects to the Elders past, present and emerging. 

© 2021 Sara Tiefenbrun