Recent Work
Client: RePlated
Project: Brand Story, Tone of Voice and Brand Strategy
The challenge: Building a memorable brand story for a startup, with the bold aim to reduce our reliance on plastic.
The result: With clear messaging, RePlated’s founder was selected for a prestigious accelerator program and she won an award from UNSW. The brand gained exposure with powerful brand storytelling.
Client: Thierry B Fine Art
Project: Brand Story, Lead Magnet and Product (Painting) Descriptions
The challenge: Crafting a compelling backstory for a uniquely experienced artist and art dealer, to support the launch of a new arm to his business.
The result: Thierry B reported clients arriving at the gallery having already read his story and commenting about how it had resonated with them.
Client: Ambarya
Project: Brand Story and Values
The challenge: A fledging brand and a founder exploring how best to tell her story.
The result: Fiona and I worked together to build a solid foundational backstory for her brand to guide ongoing content creation across platforms. She walked away with a cohesive story and content themes to drive her business forward.
Client: Melbourne Institute of Technology (MIT)
Project: Email Funnel for new students
The challenge: Attracting undergrad students to study with MIT, through an email nurture sequence and landing page.
The result: The client reported their most successful campaign, filling out course places at their Sydney location.
Client: B Lab ANZ
Project: Course Writing: An Introduction to B Corp
The challenge: Simplifying complex information and creating an engaging format that would appeal to the B Corp community. I also provided advice on video content to enhance the experience.
The result: The client reported the course is Torrens University’s most popular short course. It has become part of the onboarding process for Australian and NZ B Corps, with participants describing it as "inspiring" and "a really great resource".
