I learnt everything I needed to know about storytelling from my dad.
When my dad got married, he bought an expensive new Hi-Fi system. The quality of the sound was disappointing, so he tried to work out why.
In the 70s, everybody who knew about audio knew that the speakers were everything. If you bought bigger, better speakers, you got bigger, better sound.
He discovered that everybody was wrong.
He experimented with the speakers, separating the speakers and the turntable. He put them either side of a door and ran the cables under the door, so they didn't interfere with each other's signals.
This was his “Eureka!” moment.
The music was clearer, more accurate, more involving. Better.
He discovered something that built a company that survives almost 50 years later. Better quality information at the source means better sound. Any information that’s lost is gone forever. He dedicated his life to better quality sound at source.
The same is true for storytelling.
The common wisdom is that you need to be on every platform in order to get your message out there.
But the most important thing is what you want to say and why. That’s your Brand Source Story.
It must be clear, true and engaging.
How it works in practice
As a former TV journalist, I know how to research and interview. Together we develop an understanding of your goals, your audience and your field of authority.
Only then do we decide which platform will work best. The message comes next.Together we craft a narrative that draws people in, with just the right amount of tension.
Finally, we develop a plan to get your story out there, to measure success, so we can refine and carry on.
Email me if you'd like to talk about working out your Brand Source Story.