Telling your own story is awkward. It’s like trying to cut your own hair.
Even as a seasoned storyteller with over 20 years of experience, I struggled to tell my own story. I told myself I wasn’t distinctive enough. I mean, I don’t have a tattoo, a hang-gliding hobby, or a quirky dog.
So I workshopped my story using every template I could lay my hands on, and I wrote many versions. But I still didn’t know what to lead with. Or how to keep it simple.
Eventually, I found a way to build my brand from the ground up, starting with the small stories. I mined them for the skills, values, and experiences they revealed. Then I looked at where my story intersected with that of my target audience, and I crafted my message out of that.
And so, through this process, I designed the service I wished had always existed.