As a copywriter, Annie Reid has never been lost for words, but her brand wasn’t something she’d invested in.
In 2021, she felt her website was flat and superficial. It didn’t convey who she was and what the business was about. When she decided to revamp her branding and build a new website, it felt like an ideal time to uplevel her brand story too.
Her business, Atrium Media, had grown beyond design topics to cover mental health. She wanted to create messaging that would bring unity to these different topics.
Annie explains, “Looking back, I didn’t realise how much my messaging could change the way I did business, but it seemed like a good way to elevate my brand.”
We worked together to look at the ‘why’ behind her work.
The process was harder than Annie expected.
She was thinking “How can I not know this? This is what I’ve been doing for years. I help others articulate what they do. How can I not articulate it for myself?”
We gathered information through a workshop and questionnaire and created this overarching brand message:
“Uncovering what’s hidden
And sharing it respectfully with the world.”
This highlights Annie’s sense of the privilege it is to tell the stories of homes and buildings as well as the care she brings to all her work.