The process helped the school create a fresh modern brand identity with a clear brand voice. The marketing lead had a clear sense of their position in the market.
“We were able to articulate our point of difference and gained a series of invaluable tools we didn’t have before. The process was smooth, we hit all the milestones, and Sara was clear about the deliverables.”
At the end of the process, I introduced the school to a trusted brand designer Nicole Goodman of Brand Books, who worked with the client to revitalise its visual brand.
Having struggled to articulate their brand before this process, they were now able to brief the brand designer. Steph explains, “The messaging we created made it easy to brief a brand designer and rebrand our business to reflect our worth in a more competitive market.”
The school is rolling out a fresh contemporary voice and look and feel to match the modern outdoorsy campus location. A new website for Newhaven College is in the planning stages.
We conducted desktop research, interviews with parents and pupils, staff and leadership workshops to devise a strategic story and define the brand voice.
- Verbal Brand Strategy
- Key Messages
- Tone of Voice and Writing Style Guide
- A rubric for measuring brand voice
- Training for staff on how to write in the brand voice