Storytelling is the best way for leaders to get buy-in and influence. Leaders can be uncomfortable telling stories from their own point of view. Visibility Co work with senior leaders. Many of them struggle to tell stories that support behaviour change. Instead they revert to sharing technical information.
Visibility Co asked Sara to host a workshop for their team. It was the perfect way to try out the approach before sharing it with leadership clients.
A former BBC documentary maker, Sara knows how to tell stories that move hearts and minds, and whole societies.
During the workshop, Sara demonstrated the power of storytelling by telling stories herself. Participants could feel their own engagement, which inspired them to give it a go.
The workshop allowed space to explore different stories and refine ideas. It was a safe and supportive environment. People shared according to their level of comfort with the process.
They followed a process (the SCARR model) that allowed them to uncover the deeper meaning within their own stories.
Visibility Co Co-founder, Julia May recalls the experience,
“Sara has a lovely mix of warmth and encouragement and technical expertise. You know you’re in safe hands and can trust she’ll help you craft a powerful story for sharing.”
“During the workshop I had a huge ‘a-ha’ moment when I saw a moment in my past with fresh eyes. I tapped into a turning point and it shone a light on the work that I do today and why it matters to me. That blew me away. As a former journalist, I thought I knew my stories, but the workshop brought new insight.”